When It Comes to Marketing Content - A Lot of Personality Goes A Long Way
At a local content marketing conference I attended once there were some great presentations and lots of insights. The one insight I want...
Even If a Picture Tells a Thousand Stories, Video Will Triple Its CTRs Any Day
All the talks these days is about video. How video converts. How content marketing can't ignore the video leverage. But . . . videos are...
What Makes for a Brilliant Marketer?
When I came across this Shutterstock blog post about "50 brilliant marketers to follow in 2017," I was intrigued. Who are these brilliant...
Taking Your Marketing Message from Blah Blah to Bling Bling
We've heard the stats many times before about the impact our marketing content has on the buyer's journey. Some say that 57% of the...
All Hands On Deck - The Power of a Killer Presentation
I’m always delighted to see a client’s eyes widen with joy when they see a visually impactful presentation that tells their story in a...
3 Great Ted Talks That Inspire Great Marketing Storytelling
Indeed, storytelling is not just about campfires, myths, and legends. Storytelling is the key to being memorable – and memorability is...
Why Start with Why? The Thing to Do Is to Start with the Who
Ok, not that Who. Sorry, Roger Daltrey. Nevertheless, a' who' no less impactful, influential, and rock-n-roll for any successful...
Playing Those Mind Games: Leveraging Behavioral Economics for Better Converting Content
We all know that there’s no magic wand nor secret spell that we can conjure up to lure readers to our content. It’s all about two key...
Four Content Strategy Tips from a Company that Just Hired 200 Content Marketers
Would you be surprised to hear that a major Fortune 100 company let go of 120 marketing folks just to hire 200 content marketers? Last...
Survey Results vs. Analytics: What Drives Your Content Strategy?
A couple of months ago (more or less) Smart Insights published an infographic on the “7 Steps to Success: Competing with Content...