Even If a Picture Tells a Thousand Stories, Video Will Triple Its CTRs Any Day
All the talks these days is about video. How video converts. How content marketing can't ignore the video leverage.
But . . . videos are expensive. So, is it really worth the steep investment?
Just Media – 8% increased CTRs on Facebook ads with video
A study of 72,000 Facebook updates showed 2,200 interactions per video update vs. 1,400 for photo updates, that's almost double the interactions
Moz – video content at 3x more inbound clicks
Pretty compelling. Even if more expensive, video definitely needs to be worked into the content plan and strategy.
What are your plans for video content this year?