What’s the Best Call-to-Action for Your Killer Marketing Asset?
We put so much effort into that killer marketing asset. We profile our personas and research what they need to hear/read/see to move down...
Taking Your Content Creation Plan to the Max with Just One Killer Asset
Whenever we go deep into planning mode about our forthcoming marketing content – the question of how to optimize limited resources for...
A Convincing Argument for Convincing Content
Especially, but not exclusively with marketing content – we often find ourselves seeking out the secret sauce for changing someone's mind...
The Path to Webinar Righteousness: 3 Sure Fire Ways to Conversion Bliss
Webinars are ranked time and again among the most effective forms of marketing content when it comes to converting prospects to qualified...
Make Them Feel Special, And They Will Engage
It isn’t often that we get an email from a company that inspires a response of: “Really? You picked me? That’s awesome!” But every once...
Playing Those Mind Games: Leveraging Behavioral Economics for Better Converting Content
We all know that there’s no magic wand nor secret spell that we can conjure up to lure readers to our content. It’s all about two key...
How Some Good Lovin’ Between Sales & Marketing Will Bring Home the Bacon
Ultimately, quality leads are the raison d’être of (most, if not all) marketers. Sure, we have awareness campaigns, we do a re-brand to...
Four Content Strategy Tips from a Company that Just Hired 200 Content Marketers
Would you be surprised to hear that a major Fortune 100 company let go of 120 marketing folks just to hire 200 content marketers? Last...
What Do Pokéman Go & Mary Poppins Have To Do With Game-Changing Content Marketing?
Imagine what you can do with augmented reality and your next marketing asset? Some lessons can be learned from Pokémon GO. Pokémon GO is...
6 Tips for Fabulously Shareable Blog Content – From A Guy Who Did His Homework
What do we need to do to get people to read our content? This is a topic with which I spend a lot of quality time. Whether brainstorming...