CRO | studio-g

What’s the Best Call-to-Action for Your Killer Marketing Asset?

We put so much effort into that killer marketing asset. We profile our personas and research what they need to hear/read/see to move down...

Taking Your Content Creation Plan to the Max with Just One Killer Asset

Whenever we go deep into planning mode about our forthcoming marketing content – the question of how to optimize limited resources for...

Don’t Miss! How to Win with Loss Aversion in Your Next Marketing Campaign

This isn’t the first time we visit ‘Loss Aversion’ in our blog. Last month we talked about how leveraging behavioral economics can be...

Want to Know What's the Best Word Count for Your Marketing Content? (well, we've got just th

Whether setting up a new nurture campaign, writing a new blog post, or putting together a new website, these questions always come up:...

Playing Those Mind Games: Leveraging Behavioral Economics for Better Converting Content

We all know that there’s no magic wand nor secret spell that we can conjure up to lure readers to our content. It’s all about two key...

6 Tips for Fabulously Shareable Blog Content – From A Guy Who Did His Homework

What do we need to do to get people to read our content? This is a topic with which I spend a lot of quality time. Whether brainstorming...

What’s Your Vote? Delightful or Fear-Based Headlines?

Every once in a while – content comes along in such a serendipitous way; it makes you wonder. Is this a sign? At the very least, it makes...

Be Afraid, Be Very Afraid: Getting in Touch with Our Inner Lizard to Drive Conversions

When considering the killer copy for our next ad, landing page, or title for a piece of marketing content – we are faced with many...

Calling All CTAs: Some Best Practices For Pushing Those Buttons

If you haven't already stumbled upon Canva, run - don't walk. It's an amazing online design platform that can help you create beautiful,...

Personalization Starts With The Individual Persona (Not with the Content . . . gasp!)

When delivering a personalized UX – do you focus on the content or on the experience? Personalization starts with persona. And how we...

TOPICS