What’s the Best Call-to-Action for Your Killer Marketing Asset?
We put so much effort into that killer marketing asset. We profile our personas and research what they need to hear/read/see to move down...
Taking Your Content Creation Plan to the Max with Just One Killer Asset
Whenever we go deep into planning mode about our forthcoming marketing content – the question of how to optimize limited resources for...
Don’t Miss! How to Win with Loss Aversion in Your Next Marketing Campaign
This isn’t the first time we visit ‘Loss Aversion’ in our blog. Last month we talked about how leveraging behavioral economics can be...
Want to Know What's the Best Word Count for Your Marketing Content? (well, we've got just th
Whether setting up a new nurture campaign, writing a new blog post, or putting together a new website, these questions always come up:...
Playing Those Mind Games: Leveraging Behavioral Economics for Better Converting Content
We all know that there’s no magic wand nor secret spell that we can conjure up to lure readers to our content. It’s all about two key...
6 Tips for Fabulously Shareable Blog Content – From A Guy Who Did His Homework
What do we need to do to get people to read our content? This is a topic with which I spend a lot of quality time. Whether brainstorming...