What Do Pokéman Go & Mary Poppins Have To Do With Game-Changing Content Marketing?
Imagine what you can do with augmented reality and your next marketing asset? Some lessons can be learned from Pokémon GO. Pokémon GO is...
6 Tips for Fabulously Shareable Blog Content – From A Guy Who Did His Homework
What do we need to do to get people to read our content? This is a topic with which I spend a lot of quality time. Whether brainstorming...
What’s Your Vote? Delightful or Fear-Based Headlines?
Every once in a while – content comes along in such a serendipitous way; it makes you wonder. Is this a sign? At the very least, it makes...
Be Afraid, Be Very Afraid: Getting in Touch with Our Inner Lizard to Drive Conversions
When considering the killer copy for our next ad, landing page, or title for a piece of marketing content – we are faced with many...
Personalization Starts With The Individual Persona (Not with the Content . . . gasp!)
When delivering a personalized UX – do you focus on the content or on the experience? Personalization starts with persona. And how we...
Want to Be in Top 10 Search Results For Your Key Words?
How do you optimize content and the user experience for visitors who get to your content through an organic search? According to this...
Jaws, The Wizard of Oz, The Trojan War & The Great Motif of a Great Marketing Story
So what do big teeth, a yellow brick road, and a huge hollow wooden horse have in common? We'll get to that in a minute. Last time we...
It’s About the Storytelling, Charlie Brown
In his famous TED talk about “How Great Leaders Inspire Action,” Simon Sinek talks about the power of “why.” And that people “don’t buy...
Forbes Presents the Four Pillars of Great Content Marketing
Ok, so – you can definitely skip over the first part of this article about metrics. It’s so basic you’ll scoff at it. But, the second...
8 Tips for Content Marketing On The Run
A great rule of thumb is that ‘form follows function.’ That is – let the content lead (because content is king after all), and the design...