Jaws, The Wizard of Oz, The Trojan War & The Great Motif of a Great Marketing Story
So what do big teeth, a yellow brick road, and a huge hollow wooden horse have in common? We'll get to that in a minute. Last time we...
It’s About the Storytelling, Charlie Brown
In his famous TED talk about “How Great Leaders Inspire Action,” Simon Sinek talks about the power of “why.” And that people “don’t buy...