A Round-Up of the Latest on Social Media Marketing
As we gear up with our marketing plans for 2017 - here are some interesting and insightful articles that could help guide your decisions, strategies, and budgets.
7 Things You're Doing Wrong on Social Media
There are seven of these, including: “you don’t answer,” and “you’re trying to be young when you’re not,” with interesting anecdotes that illustrate the point. But the bottom line is about two main principles that always ring true: be present and be authentic.
Think Your Social Media's Ready for 2017? Read This First
Worth a read with some interesting insights from a recent study from web development research website Skilled.co, including:
Marketing budgets for social continue to rise with $13.5B projected for 2017.
Facebook has the best ROI for social investment with 95.8% of survey respondents reporting a satisfactory return, and 63.5% for LinkedIn, coming in at second place.
Quit Social Media. Your Career May Depend on It.
For a contrarian view, check out this New York times article with ideas such as:
“A dedication to cultivating your social media brand is a fundamentally passive approach to professional advancement. It diverts your time and attention away from producing work that matters and toward convincing the world that you matter.”
But, again – if you bring relevance and value to your social network as a business, rather than relentlessly promoting yourself and products – then I would argue against that statement.
Relevance. Value. Authenticity. It always boils down to these three principles of effective marketing, and effective social media marketing.
Want to resonate with your prospects and customers on social? Get in touch and let’s do great marketing together >>