Where Do You Think You Need to Put Your Blog Post's CTA?
At the top? On the side? At the bottom? There are stats to support your decision.
According to Devesh Khanal, owner of CRO agency Devesh Design, in his post on this question, the conversion ranks are as follows:
Sidebar 0.5% – 1.5%
End of post 0.5% – 1.5%
Pop-ups 1% – 8%
Sliders & bars 1% – 5%
Welcome Gates 10% – 25%
Featurebox 3% – 9%
For the complete lowdown, you can read the full 4,000-word post – lots of good stuff there and worth the read.
Here – I’d like to share just the highlights.
Namely, let’s first take a look at the ones with the highest returns – pop ups, the welcome gate, and the featurebox.
Pop-ups are high converters.
His recommendation: direct readers to an app landing page, e-commerce product page, or your homepage to get them in your main funnel. Then capture their email.
Pop-ups on mobile, though, are less effective and have lower conversion rates. But if you use a slider at the bottom that lets them keep reading content, they might be more likely to leave their details.
Devesh notes that “while welcome gates are aggressive, they convert like crazy.”
His recommendation: if you are serious about conversions, you should use them. However, you should keep in mind that not everyone will want to give an email address for a blog post. In fact, they usually don’t.
This is a “welcome gate lite.” It’s an above the fold section on the page which gives the reader the option to leave their email address.
His recommendation: Use a Featurebox if you still want to gather the reader’s contact information without being too aggressive.
To read the full post click here.
And if you’re interested in doing some great marketing together email me through this end of post CTA.