What do Virtual, Augmented, and Instant Have in Common?


Hint: it’s the (near) future of content marketing.

It’s true. Content rules. Even as far back as in the 90’s Bill Gates, not your traditional Mr. Content, but still worthy of attention – said that “Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products - a marketplace of content.”

And, as with every great ruler – knowing the where and how of success, is paramount.

In this article from Forbes, we hear about the where and the how – that is, some very promising, and – totally cool technologies that will take your contents to places previously unimagined. For example . . .

Virtual & Augmented Reality

In March 2014 Facebook announced its acquisition of VR tech developer Oculus. And in November 2015 Samsung and Oculus introduced the first customer version of the product.

When you put on the Oculus Rift headset you enter a completely immersive computer-generated environment, like a game or a movie scene. This new technology will enable you to share not just snapshots or even short video clips of your products and their value propositions. You will be able to immerse your customers and prospects fully and deeply in the experience of engaging with your offering.

Instant Articles

This is another one brought to you by Facebook, and which will impact your content strategies and plans. For those of you who haven’t come across Instant Articles, it’s a program that enables publishers to have their content appear natively in the Facebook News Feed so users don’t have to click out of Facebook and wait for websites to load. This means you get content in-app without being redirected to the content creator’s/publisher’s site.

So, the question is – how will Facebook continue to be a platform for driving traffic to your site? Does this mean that content marketers will need to resort to more advertising to drive traffic to their websites or blogs? In the meantime, Instant Articles is not open to brands, only to publishers., such as the New York Times, National Geographic, and The Guardian.

To get the scoop, this post by content marketing platform vendor, Contetly maps out some important facts.

More technologies highlighted in the Forbes article include social purchasing, also brought to you by Facebook, live streaming improvements for live, “in the moment” content, and self-updating algorithms for search algorithm updates.

To read the full article click here >>