So What’s the Thinking Behind Design Thinking? And Is It Really Such a Big Deal?


First, I’ll answer that with a big yes. I participated not long ago in a design thinking workshop. And without revealing too many proprietary details – at the end of the three or so hours – my group came up with an awesome app for increasing employee engagement.

It involves some basic steps of problem solving that have proven themselves over and over again and are critically strategic components of a sound business decision.

Whether you’re creating a new corporate website, strategizing your next go-to-market, or building the messaging for your new product – these principles run true every time.

Namely - understanding and defining your buyer personas, user journey maps, prototyping, and testing.

Here’s a great article from Canva about some interesting Design Thinking case studies, read now >>