Lead the project for the creation of NICE's (NASDAQ: NICE) innovative new website including hands on crafting and executing of ideation, discovery, persona building, user journey development, content audit and strategy, content creation guidelines and tone of voice, site map creation, as well as ensuring the definition of the digital brand identity, ruling for content personalization, and lead management.
Global campaign on employee engagement in the contact center, leveraging primarily inbound strategies to increase engagement with marketing assets and deliver qualified leads to Sales. Results outperformed target for sales qualified leads generated by the campaign.
Crafted the ideation workshop that produced the 'big idea' for the new company website for NASDAQ traded high-tech company, NICE.
Lead the creative direction for branding and rebranding projects, with a view to taking a traditional corporate visual language to a place that is more vibrant, colorful, and engaging. Scope included writing the creative brief, working closely with the house designer, defining the color palette to be implemented, selecting images and typography, and writing the slogans. Deliverables included new logo, presentation templates, email headers, folders, posters, notebooks, and more.
Lead content direction and scripting for a series of four product videos - illustrating the importance of a good customer experience. Our hero is a mob boss who is frustrated with the customer service he's receiving, showing that a little bit of humor goes a long way.
Originated the story concept and wrote the script for the president of the company's largest business unit. Presentation was delivered at the annual customer conference to an audience of 1500.
Built the story of best practices for marketing internally to a company of 25,000 employees for telco giant Amdocs (NASDAQ: DOX).
Example of a press release written for NASDAQ traded company, NICE.
Regional campaign in Asia to drive cross-sales for real-time decisioning software solutions to improve service at the contact center.
Example of case study written about FedEx Custom Critical and how they improved customer experience at the contact center.
Crafted the storytelling concept and built the quarterly summary presentation of Group Head of a global high-tech company.
Lead comprehensive and complex Corporate M&A communication projects, including strategy, messaging, tactics, and execution. Here is an example of the press release issued as part of the broad reaching project of the NICE acquisition of the British Fizzback.