6 Tips for Fabulously Shareable Blog Content – From A Guy Who Did His Homework
What do we need to do to get people to read our content? This is a topic with which I spend a lot of quality time. Whether brainstorming...
What’s Your Vote? Delightful or Fear-Based Headlines?
Every once in a while – content comes along in such a serendipitous way; it makes you wonder. Is this a sign? At the very least, it makes...
Be Afraid, Be Very Afraid: Getting in Touch with Our Inner Lizard to Drive Conversions
When considering the killer copy for our next ad, landing page, or title for a piece of marketing content – we are faced with many...
Personalization Starts With The Individual Persona (Not with the Content . . . gasp!)
When delivering a personalized UX – do you focus on the content or on the experience? Personalization starts with persona. And how we...
Jaws, The Wizard of Oz, The Trojan War & The Great Motif of a Great Marketing Story
So what do big teeth, a yellow brick road, and a huge hollow wooden horse have in common? We'll get to that in a minute. Last time we...
It’s About the Storytelling, Charlie Brown
In his famous TED talk about “How Great Leaders Inspire Action,” Simon Sinek talks about the power of “why.” And that people “don’t buy...