When It Comes to Marketing Content - A Lot of Personality Goes A Long Way
At a local content marketing conference I attended once there were some great presentations and lots of insights. The one insight I want...
Even If a Picture Tells a Thousand Stories, Video Will Triple Its CTRs Any Day
All the talks these days is about video. How video converts. How content marketing can't ignore the video leverage. But . . . videos are...
Taking Your Marketing Message from Blah Blah to Bling Bling
We've heard the stats many times before about the impact our marketing content has on the buyer's journey. Some say that 57% of the...
How to Craft Marketing Content that Brings Meaning and Engagement
What's your pillar of meaning? According to Emily Esfahani Smith Dameron, author of The Power of Meaning: Crafting a Life That Matters,...
3 Great Ted Talks That Inspire Great Marketing Storytelling
Indeed, storytelling is not just about campfires, myths, and legends. Storytelling is the key to being memorable – and memorability is...
Why Start with Why? The Thing to Do Is to Start with the Who
Ok, not that Who. Sorry, Roger Daltrey. Nevertheless, a' who' no less impactful, influential, and rock-n-roll for any successful...